Monica Lewinsky Fronts Reformation Voting Campaign: ‘Stakes Are Especially High This Year’

"MoNiCa Lewinsky" dons cream pantsuits, fiery red dresses and chic shades in a new campaign with Reformation and Vote.org, which launched Monday morning.

 



The Los Angeles-based fashion brand’s “You’ve Got the Power” campaign spotlights the writer and activist in Ref’s new workwear collection, which includes blazers, skirts, dresses and more — all while reminding shoppers of the importance of democracy and their individual vote.

“It’s pretty simple: Voting is using our voice to be heard and it’s the most defining — and powerful–aspect of democracy,” Lewinsky tells Variety. “Voting is always important, but the stakes are especially high this year with voter frustration and apathy threatening to meaningfully impact turnout. I’m excited and grateful to be working with Reformation to remind people to register, use their voice and vote! A Ref woman is an empowered woman – and an empowered woman uses her voice.”


Alongside the new collection and campaign imagery, Ref worked with Vote.org to create a one-stop voting hub with everything shoppers need to know about how and why to vote. In honor of the campaign, the brand is making a donation to Vote.org and 100% of proceeds from the “You’ve Got the Power” sweatshirt will benefit the organization.


Monica’s been empowering women to use their voices and feel powerful for a long time, so it just makes sense that she’d help us do the same,” Reformation said in a statement. “And while great clothes won’t fix everything, putting them on and going to the polls is a pretty good place to start.”

Shop through the entire workwear collection featured in the campaign on Reformation’s website.

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